This Spring seasonal campaign combined many new and exciting flavors for our guests to try. A bold twist of dark chocolate was added to our cold brew and our limited edition Irish Cream drinks were such a treat, they were found at the end of the rainbow. Alongside these delicious drinks, we rolled out our new reserve coffee packaging which featured a dark label with a pop of color to indicate various flavors.

My role during this seasonal campaign was to develop and direct the design. I oversaw and executed all elements of this project from concept to post-production. This included creating mood boards, organizing shot lists, planning and leading photo shoots, retouching call-outs, photo editing and final project execution.